Skip to Main Content
About Factory Direct Car Audio
a photo of audio radio buttons

About Factory Direct Car Audio

Factory Direct’s founder, Bill Faber, began making watches by hand at fourteen years of age. He graduated to electronics and went on to work with a slate of great companies before hanging his own shingle with Factory Direct Car Audio. Since Bill opened our doors in 1988, Factory Direct has grown into a nationwide provider of audio, security, and starter components for vehicles of all kinds. We have survived downturns, recessions, and now a pandemic, and plan to keep our doors open for another 34 years! 

It says a lot that Factory Direct Car Audio has grown to become a nationwide provider while maintaining our local presence here in the state of Michigan. No one in the industry provides the personalized service of a local outfit with the efficiency and effectiveness of a major provider. Best of all, we offer top-quality products at the industry’s lowest wholesale prices. Since opening, our top priority has been to get customers exactly what they need, precisely when they need it—which we accomplish by maintaining full inventory and shipping on-demand. 

Who We Serve

Factory Direct Car Audio focuses on serving retailers, installation centers, and individual consumers. We make it easy to create an account and order the equipment you need.


Our robust inventory allows us to provide the highest quality car, marine craft, and motorcycle components to shops both locally and nationwide!


Whether you’re a hobbyist or would like to source your own installation, we can get you the parts you need to customize your systems to meet your personalized specifications.

Installation Shops

Factory Direct supplies car audio components, boat audio components, installation kits, security kits, and remote starters to installation shops both near and far!

Are you a New Retailer? Become a Factory Direct Car Audio Dealer Today!

Meet Our Team

Since 2016, Mark & Rachel have been continuing their father’s legacy. Our passion for audio, security, and starter components surpasses that of any other wholesaler in the country. We provide all the parts you need to enjoy and protect your land and marine vehicles. 

We are steadfast in our mission to provide the components and toolkits you need, when you need them. But we are more than the sum of our parts. We live and breathe by the code of excellence in service. Our staff will always greet your questions, concerns, and interests with a positive attitude and unparalleled desire to provide you with the best experience in the industry. Put together, we are the perfect team for the job. 

Photo of Mark and Rachel

Become a New Dealer: Start an Account Today!

We make it easy to shop with us for all your car audio needs. Sign up in minutes online and start shopping today.

Create an account
Don’t miss out! Join our mailing list for weekly specials!
* Indicates required questions
Email *